Digipak for Rihanna: Loud
- As the theorist Laura Mulvey says, the images used are for the 'male gaze' but Rihanna seems to have a relatively female audience. The images on both the inside of the digipak and on the outside seem to try and catch the 'male gaze'.
- The colours used on the artist, such as her hair, her lipstick and the roses around her are red, which is a colour associated with passion and lust, making the artist attractive and something to be desired.
- Also, keeping with the theories of Dyer, the star is the central image, especially showing her beauty off, selling her image. The panels on the digipak are all about her and selling her image to her audience.
- The title on the digipak is very large, covering the entire bottom of the first panel, in block capitals. The title also does not cover her face and the artist's name, at the top of the digipak, does not cover her face too much so that the focus can still be on her.
- The colours are very vivid and bold.
- Her hair is a passionate colour, and it styled in a wavy way, accentuating her beauty. It is also is pushed out of her face so the 'star's image' is still there and the audience focuses on her face and her looks.
- Her make-up is also meant to be very passionate and lustful, with it being red-coloured lipstick, matching her hair, and long eyelashes.
- Her skin is also flawless, drawing in the male gaze and appealing to female audiences who want to look the same.
- Rihanna is also, inside the digipak, lying amongst roses, which are typically associated with love and romance, showing the connection between red, passion and desire once again.
- The lighting on Rihanna is also made to show her image and her looks off as the light is focused on her.
- The angle that the image on the inside of the digipak has, is looking down on Rihanna, as she lays amongst the roses, shows that she is seen as something desirable especially because of the way the camera is looking down on her and the position that she is in.
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