Evaluation - Audience Feedback

Audience Feedback

The Music Video

Positive: 

• Stop-motion - The stop-motion got really positive feedback and people really liked it. They loved the effect it created within the video. They asked all sorts of questions - such as how I did the effect, how I filmed it and they seemed very positive and interested about it.
• Good lip-syncing in the video.
• Good song choice - especially for the actor I used.
• They said that they 'enjoyed it'.
• Good contrast and use of changing from black and white, to colour - they liked the colour change and the effects used to do that.
• They also liked the layered guitar, strumming the guitar, as well as the foot tapping.
• Composition - they liked the different angles of the shots - the contrast of the different shots.
• A good establishing shot.
• Slow tempo acoustic song - good with the long takes.
• Feel the tension building within the music video - built up the emotion well.
• Frequent use of the guitar - shows it's importance. 

Constructive:

• Focus of the camera could be adjusted.
• A few more shots - a wider variety and more frequent.
• The video does not fit the screen.
• Some of the shots are a bit long in terms of length. 
• The glare on the camera.
• Re-use of the same shot - more variety.  
• Not really a connection - not much of a story.

The Magazine

Positive:

• Lighting - I had some really positive feedback about the lighting and the effects used on the guitar to make it look like that. The use of colour on it was well-received.
• 'The simplicity and boldness reflects the mood of the song' - good feedback on the connections between the music video and the choices I made for the magazine.
• Bold.
• Big. 
• Sophisticated.
• Clear.
• It appeals to a lot of different people and people with different tastes.
• The font got good reception, with many people liking it.
• The guitar representation - shows it as important and key to the song and the style of the band.

Constructive:

• The font could be a little bit bigger - not clear enough.
• It looks a little bit like a book cover.

The Digipak

Positive:

• Professional.
• Relateable to both the magazine and the music video.
• The spin is thinner which people liked in contrast to a larger spine.
• Relateable genre and artist. 
• Clear.
• The lighting and the guitar - people liked it, especially the quality.

Constructive:

• The pictures of the artist - not everyone liked it, especially the quality of it.